Factors That Can Boost Your Manufacturing Business’s Worth

Factors That Can Boost Your Manufacturing Business’s Worth

Factors That Can Boost Your Manufacturing Business’s Worth (and Why Automation Alone Won’t Do It) 

March 12, 2025 | by Seth Getz

Factors That Can Boost Your Manufacturing Business’s Worth (and Why Automation Alone Won’t Do It)

If there’s a single answer that’s “always right” for boosting the value of your manufacturing business, it’s this: predictable, sustainable cash flow with growth potential. There’s just no substitute. If you’re able to show consistent, reliable earnings and potential for more, you’re on the right track. Buyers want to see that your business can reliably generate cash without falling apart the moment you step away. 

Beyond that, though, there are other factors that make your business more appealing to buyers. Let’s go through some key elements that can raise a manufacturing business’s valuation.

 

1. The Strength of Your Customer List

The quality of your customer base is often overlooked, but it’s actually a critical factor. Buyers look at your customer list and think about a few things: Are the customers reliable? Do they keep coming back, creating repeat revenue? What types of companies are they, and what terms do you work on with them? 

Think of it like this: a plumbing company that’s constantly taking on new build projects does great business, sure, but the ones focused on repair and maintenance are often valued higher. That steady, predictable work beats the ups and downs of the construction market. If your manufacturing business has a mix of recurring and reliable clients, especially commercial accounts, that’s a plus. Buyers will see your customer mix and know that the odds of revenue continuity are high.

 

2. Judicious Use of Automation

Automation can be a fantastic investment—when done right. The truth is that automation alone doesn’t guarantee a higher valuation. You could pour a million dollars into a new automated system, and a buyer might look at it and say, “Great, that’s worth a million dollars.” But they might not see a clear return on that investment. 

Think of it like home remodeling before selling a house. Some upgrades yield a strong return on investment, while others don’t. You can spend big on an addition, but you’re not always going to see that money back in the final sale price. It’s the same with automation: some investments increase efficiency and look great on paper, while others may not be worth the cost. 

So, if automation is a sound business decision—do it. If it’s just for the sake of adding “value” before a sale, consider carefully. Buyers sometimes have their own systems and processes they plan to bring in. They might be more interested in your team and customer list than the specific automated systems you’ve put in place.

 

3. Consistency of Your Team

One of the biggest challenges in manufacturing is building a reliable, skilled workforce. Buyers recognize that, and they’re drawn to a business that has a stable, experienced team already in place. It’s more than just headcount—it’s about continuity, reliability, and the assurance that the team knows how to keep the wheels turning. 

This is especially true if your team has been with you for years, has proven skills, and has a track record of working well together. Show buyers that this team knows the business inside and out, that they solve problems, and that they’re committed. Buyers want to see a team that’s not just good at what they do but good at working with each other and ready to continue driving the business forward.

 

4. Financial Metrics That Speak to Efficiency

Buyers often look at specific financial metrics to understand the efficiency of your business. One key metric in manufacturing is revenue per employee. For instance, I know of a buyer who won’t consider businesses with less than $400,000 in revenue per employee. Automation can impact this, but so does a well-trained, efficient team. Strong profit margins, consistent earnings, and growth trends also give buyers confidence in the business’s potential.

 

5. Evidence of Scalability and Untapped Potential

Buyers love to see that there’s “low-hanging fruit” left on the tree. If you can show that the business has room to grow without a big investment, it’s a huge plus. Examples include underutilized capacity on your machines or a customer list that hasn’t been fully explored. 

For example, if you have 600 customers on a list who buy from you passively, and the new owner could grow sales by simply engaging with them, that’s enticing. Or if your current machinery has more capacity that isn’t fully used, buyers will see an easy path to more revenue.

 

6. Quality of Equipment and Facility Presentation

Buyers also look at the condition and quality of your machinery. Even the brand names of your equipment can make an impression. Equipment that’s well-maintained and organized suggests an operation that’s been managed with care. It’s like showing a house: decluttering and staging make a difference. If your facility is clean and the equipment is organized, it sends a strong signal that the business is well cared for.

 

7. Strategic Niche and Specialization

Finally, a specific niche or specialized expertise can increase the attractiveness of your business. I worked with a company whose specialty was manufacturing small-run prototype parts. They weren’t focused on long production runs; instead, they handled specific prototyping requests that required skill and precision. They didn’t need a lot of automation for this model, but they’d built a solid reputation in their niche, which was immensely valuable to buyers. 

Boosting your manufacturing business’s worth comes down to building a strong foundation: predictable cash flow, a reliable customer base, a committed team, smart automation, and clear growth potential. Think of these as the fundamentals that make your business valuable to any buyer. 

So, as you think about preparing for a sale, remember that the best value drivers are the ones that ensure stability, continuity, and a bit of untapped potential for the buyer to capitalize on. That’s the kind of business that catches attention, tells a compelling story, and holds value for years to come. 

 

 

Seth Getz

Seth Getz

Business Exit Strategist

The ‘Retirement Wave’ in Manufacturing and How to Build a Strong Succession Plan

The ‘Retirement Wave’ in Manufacturing and How to Build a Strong Succession Plan

What Manufacturing Owners Need to Know About Staying On After the Sale

February 11, 2025 | by Seth Getz

ocean wave

The manufacturing industry is entering a critical period as Baby Boomers approach retirement, creating a major shift in the workforce. Through 2027, about 4.1 million Americans will turn 65 each year, a trend identified by the Alliance for Lifetime Income’s Retirement Income Institute as the “peak 65” era. With over a quarter of the manufacturing workforce already aged 55 or older, this wave is set to reshape the industry significantly. The Manufacturing Institute estimates that by 2033, the sector will need to recruit 3.8 million new employees to replace retirees and meet growing demand—yet, nearly half of those positions could remain vacant. This labor gap is intensifying the need for thoughtful succession planning. 

For manufacturing businesses, this retirement wave also presents a chance to secure a sustainable future. As seasoned leaders prepare to step down, companies have a unique opportunity to implement structured, supportive succession plans. Proactive planning not only helps businesses transition leadership smoothly but also ensures continued stability, quality, and reliability for years to come. 

 

Understanding the Importance of Succession Planning in Manufacturing

Manufacturing business owners are known for their commitment to their companies. For many, the business isn’t just a job; it’s a lifelong project. But planning for a future where the owner might not be at the helm is crucial for ensuring continuity. With a comprehensive succession plan, businesses can continue to thrive and employees can feel secure knowing there’s a roadmap in place. 

Warren Buffett, for example, has long been a proponent of having a clear plan for leadership transitions. For years, he has reassured investors that while he remains engaged with his company, there is a plan in place for any eventualities. Manufacturing business owners can take a page from this approach by developing plans that provide continuity, stability, and peace of mind for everyone involved. 

 

Core Elements of a Strong Succession Plan

1. Identify the Right Successors

The heart of succession planning is about identifying the who. Whether it’s a family member, a long-standing employee, or an external buyer, it’s important to choose someone who shares the company’s values and understands what makes the business unique. Transitioning ownership is as much about finding the right leader as it is about transferring assets. By clearly identifying who will take over, business owners help preserve the culture and values they’ve worked so hard to build.

2. Document Core Values and Traditions

For many businesses, values and guiding principles have been established over decades, often learned by example from the owner. But for a successful transition, these values need to be written down. Going from an “oral tradition” to a “written tradition” ensures that future leaders and employees can continue what the founder started. This is a good opportunity to reflect on what makes the company unique and what has contributed to its success over the years.

3. Build a Team of Advisors—Inside and Outside the Business

Successful succession planning often requires expertise beyond the company’s day-to-day operations. An accountant, attorney, and other advisors can help navigate the complexities of ownership transfer and ensure that all aspects of the transition are covered. These outside experts provide a layer of support that makes the process smoother and helps avoid surprises. Building a knowledgeable team that’s aware of the succession plan is a proactive step to protect the business and its future.

4. Establish Quality Control Processes

Many smaller businesses rely heavily on the owner’s eye for detail. But as the business transitions, it’s essential to create a formalized quality control process. This helps the business maintain its standards, even as leadership changes. A strong quality control system reassures both employees and customers that the company’s commitment to excellence will continue, making the transition feel seamless.

5. Practice Letting the Business Run Independently

One of the best ways to ensure a business can thrive without the owner’s constant presence is to step back periodically. Some business owners take short breaks to test how well the team handles day-to-day operations without their oversight. This allows them to see where gaps might be, address them, and ultimately build a more resilient business. It’s like preparing for any major change—by stepping back, owners can identify and fortify any weak spots, giving their team room to grow.

6. Have a Vision for the Next Chapter

Many business owners find it hard to step away simply because they love what they do. But having a clear vision for “what’s next” can make the transition easier. Whether it’s spending time with family, pursuing hobbies, or even a new business venture, having something to look forward to can help ease the shift. For some owners, having a new purpose makes it easier to hand over the reins, knowing that they’re moving on to another fulfilling chapter. 

 

Taking Steps for a Seamless Transition

Succession planning in manufacturing doesn’t necessarily mean the owner has to leave right away; it’s about preparing for a smooth transition whenever it’s needed. By putting the right structure in place, the business can operate effectively, even if the owner is less present or chooses to retire. This preparation ensures that employees feel secure, customers continue to receive reliable service, and the company culture remains intact. 

The “retirement wave” in manufacturing is a call to action. Rather than seeing it as a challenge, business owners can view it as an opportunity to reinforce their legacies, create stability, and set their companies up for success. Succession planning is ultimately about valuing the people, practices, and principles that make a business unique. 

Seth Getz

Seth Getz

Business Exit Strategist

What Manufacturing Owners Need to Know About Staying On After the Sale

What Manufacturing Owners Need to Know About Staying On After the Sale

What Manufacturing Owners Need to Know About Staying On After the Sale

January 7, 2025 | by Seth Getz

Gears and cogs integration<br />

When you’re selling your manufacturing business, one question often lingers: Should I stay or should I go? Buyers often want continuity—they’re buying a steady, reliable machine that produces a predictable cash flow. They see the value in you staying, at least for a transition period, to keep things humming along. But for you as the seller, staying on can be more complicated than just agreeing to help out. 

I’ve seen situations where staying on has been a great match for both sides—like the business owner who was a natural salesperson. His company was maxed out on production capacity, so he’d put the brakes on sales. With a buyer willing to handle the operations, he could do what he loved most: build relationships and sell. They had an arrangement that let him thrive without the weight of running the whole operation. This setup can be ideal, but it only works when expectations are clear and both sides feel good about it. 

 

Why Buyers Like Owners to Stay

Buyers value stability—they don’t want to upend what works. When the current owner is open to staying on, it reassures the buyer that the business won’t miss a beat. You bring knowledge, history, and relationships that are hard to replace. But it’s also critical to define the role: What do you want to be doing post-sale, and what’s most valuable for the business? 

Buyers love it when an owner can say, “I’ll stay, and here’s where I can add value.” Maybe it’s sales, maybe it’s R&D, maybe it’s a specific operational area. It helps the buyer know how best to integrate you into their vision without overlapping or stepping on toes. 

 

Planning Your Exit Before You Stay

Having an “out” is crucial. In any employment agreement, it’s worth negotiating an option to exit gracefully if the role doesn’t feel right. Just as with a prenuptial agreement, planning an organized exit from your role can protect both you and the buyer. You don’t want to be left in a situation where you’re stuck in a position that isn’t working for either party. 

I often recommend something I call a “trial run.” Before you sell, try stepping back a bit—take a few weeks off, get involved in another project, even volunteer somewhere. You’ll get a feel for what it’s like not to be the sole decision-maker. If it’s a struggle, that’s a sign that it might be difficult for you when the business is truly out of your hands. 

 

Navigating the Emotional Transition

Here’s a truth most people don’t tell you: selling your business and watching someone else run it can be as emotionally challenging as a major life change. Imagine a parent watching their child get married. There’s pride, but there’s also that feeling of stepping aside for someone else to lead. It’s similar with your business—something you built and led now has someone else calling the shots. 

The trick? Prepare yourself to let go. The more willing you are to trust the buyer’s vision, the more influence you actually have. The harder you try to control things post-sale, the more you risk driving yourself, and everyone else, crazy. You don’t want to be the business version of an overbearing in-law. 

 

Sharing Your Knowledge Without Overstaying

One of the most valuable things you can do during a transition is to pass on your knowledge effectively. Your customers, your processes, even your instinct for solving small day-to-day problems—this knowledge is part of the fabric of your business. Document it, share it, and build systems where possible so that your experience is baked into the business, not solely in your head. 

A typical transition lasts anywhere from six months to two years, depending on what’s needed. The longer period can be useful, but it’s essential not to overstay. Use that time to help the new leadership find their footing, then step away. A good exit is one where you’re eventually not needed at all. 

 

The Final Question: Can You Really Let Go?

This is the crux of it. Ask yourself, “Can I truly allow someone else to set the direction, values, and culture of this company?” The answer is important, and it’s not always easy to admit if it’s a struggle. If you’re prepared mentally and emotionally, staying on can be a win-win. But it’s only worth it if you can give space to the new team to make the business their own. 

In the end, staying on after the sale is a decision that needs careful thought. It can work beautifully when there’s alignment on both sides, clear roles, and an honest assessment of your readiness to hand over the reins. Prepare well, set boundaries, and know when to step back—that’s the recipe for a successful transition. 

At NuVescor, we specialize in guiding manufacturing companies through these complex transitions, helping you build a stronger, more unified organization ready to seize new opportunities.

Seth Getz

Seth Getz

Business Exit Strategist

How to Seamlessly Combine Two Manufacturing Businesses

How to Seamlessly Combine Two Manufacturing Businesses

How to Seamlessly Combine Two Manufacturing Businesses

December 19, 2024 | by Randy Rua

Gears and cogs integration<br />

Mergers and acquisitions (M&A) in manufacturing offer incredible opportunities for growth, innovation, and efficiency gains. But the process of integrating two distinct businesses is often where challenges emerge.

Integration is where companies succeed or stumble, especially when aiming to merge two distinct teams, cultures, and processes into a cohesive operation. As someone who has guided many manufacturing companies through these transitions, I’ve seen that a thoughtful approach to integration is essential for realizing the full value of a merger or acquisition.

Here are the critical steps I’ve found essential to getting M&A integration right in the manufacturing sector.

1. Begin with a Robust Integration Plan

Integration success starts well before the ink dries on the deal. If there’s one lesson I’ve learned, it’s that jumping into an acquisition without a clear integration plan is risky. Unlike organic growth, M&A requires two separate entities to come together smoothly and function as one—this is easier said than done. Private equity firms and seasoned buyers know this well, which is why they typically come prepared with a comprehensive integration playbook.

Having a robust plan ensures that critical issues are identified early. For instance, understanding how to align operational processes and navigate potential culture clashes can mean the difference between a successful merger and a costly misstep.

2. Focus on People and Culture

A common issue in M&A is underestimating the role of culture. Culture clashes can derail the integration, especially in manufacturing where teamwork and process alignment are essential. Employees may resist the new setup or feel lost, particularly if the new culture doesn’t align with what they’re used to.

One practical way to assess cultural fit before the deal closes is with a cultural assessment as part of the due diligence process. Surveys and interviews can uncover employees’ values, motivations, and attitudes toward work and provide valuable insights. This helps craft a strategy that respects the unique cultures of both companies, reducing friction and easing the path to a cohesive, productive work environment.

3. Prioritize Retention of Key Talent

During an acquisition, it’s natural for employees to feel uncertain about their roles, and this can sometimes lead to valuable talent walking out the door. This loss can be especially damaging in manufacturing, where skilled labor is often critical to operational continuity. Early in the process, identify your key players and consider retention incentives, such as stay bonuses, to keep them on board. These individuals carry institutional knowledge and industry expertise that are essential for a smooth transition and ongoing success.

4. Move Quickly and Efficiently

Data shows that companies that complete integration within a shorter time frame—ideally six months—see faster and more sustained growth post-acquisition. A long, drawn-out process only increases uncertainty and can sap morale. Keeping momentum high and hitting the ground running minimizes the “limbo” period where employees may feel unclear on their roles or hesitant about their future.

5. Leverage Operational Strengths Across Both Entities

The goal of integration isn’t just to cut costs; it’s about combining strengths. Evaluate both companies’ operational strengths and leverage them to create a unified, efficient entity. For instance, if one company has more advanced technology, consider shifting relevant operations to that location to maximize efficiency and profitability. Think strategically about which resources to combine and where to allocate work to create the best outcome.

6. Utilize an Integration Playbook

A chaotic integration process is one of the biggest risks in M&A. An integration playbook—a step-by-step guide that covers everything from operational processes to cultural alignment—is critical. This document standardizes the integration, ensuring consistency and clarity. For companies that lack an established playbook, working with a consulting partner to develop one can make a significant difference. At NuVescor, we help clients build tailored integration playbooks, addressing each transaction’s unique challenges to keep the process organized and efficient.

7. Understand and Address Common Misconceptions About M&A Risk

M&A often comes with a perceived level of high risk. Stories of cultural clashes or poorly integrated systems can intimidate business owners, but most risks can be managed with a well-structured plan. The cost of acquisition isn’t necessarily higher than organic growth when you account for the time and resources needed to build similar capabilities from scratch. With the right integration strategy, potential hurdles like cultural fit and operational differences can be tackled head-on.

8. Set Realistic Expectations for Post-Integration Growth

Finally, recognize that the true value of integration will unfold over time. Some decline in productivity immediately after a merger is normal as employees adjust, but with a solid integration strategy, long-term gains can more than make up for the initial disruption. Keep in mind that the faster you can complete the integration process, the sooner you’ll start to see the real benefits of the acquisition.

In manufacturing M&A, the value isn’t realized the moment the deal closes; it’s achieved through a well-orchestrated integration that combines the best of both businesses. By preparing thoroughly, focusing on cultural fit, retaining key talent, and accelerating the process, you can avoid common pitfalls and set your new entity up for long-term success. At NuVescor, we specialize in guiding manufacturing companies through these complex transitions, helping you build a stronger, more unified organization ready to seize new opportunities.

Randy Rua

Randy Rua

President

Why Acquiring Smaller, Agile Manufacturing Firms Could Be Your Next Smart Move

Why Acquiring Smaller, Agile Manufacturing Firms Could Be Your Next Smart Move

Why Acquiring Smaller, Agile Manufacturing Firms Could Be Your Next Smart Move

December 2, 2024 | by Randy Rua

gold fish in bowls

When it comes to expanding your manufacturing business, bigger isn’t always better. In my experience, some of the most transformative growth comes from acquiring smaller, highly specialized shops. While these companies might be smaller, they can bring unique technologies, niche expertise, and innovative approaches that can be game-changers for your operations. 

 

Starting Small for Easier Integration 

It’s often better to start with a smaller company when you’re considering your first acquisition (around 10% to 20% of your size). Integrating a company that’s half your size can be overwhelming and risky. Smaller acquisitions are generally easier to manage and can be seamlessly integrated into your existing operations. 

I’ve also seen companies acquire firms that are even just 1% of their size. You might wonder why bother with such a small acquisition. The reason is that these smaller firms often bring something unique to the table—specific technology, expertise, or niche capabilities that are hard to develop internally. 

For instance, a $150 million plastics company I worked with acquired a $2 million automation firm. Despite the size difference, this small acquisition allowed them to integrate specialized automation technology across all their facilities. The goal wasn’t immediate revenue growth but enhancing capabilities and gaining a competitive edge. 

 

Leveraging Niche Expertise 

Smaller firms tend to be highly specialized because they can’t be everything to everyone. This focus often leads them to innovate more within their niche. They also understand the challenges unique to their segment of the market. 

When a larger company acquires a smaller, niche firm, they acquire specialized knowledge and innovative approaches. This can prove to be valuable in an industry where technology and expertise are critical. 

 

Challenges and Solutions in Integration 

One of the biggest challenges in acquiring a small company is retaining the key people who make it successful. In many cases, the business owner wears multiple hats—acting as the general manager, sales leader, and sometimes even the chief financial officer. If you don’t have a plan to retain or replace that talent, you risk losing the very value you sought in the acquisition. 

Identify key team members early on and consider retention strategies like stay bonuses or clear career paths. Without this planning, the integration can falter, and the acquisition may not deliver the expected benefits. 

Understanding the culture of the small firm is also critical. Smaller companies often operate differently—they may be more entrepreneurial, with employees who are independent and self-starters. If the culture clashes with that of your larger organization, it can hinder the innovation and agility that made the smaller firm attractive. 

Sometimes, it’s best to allow the acquired company to maintain some level of autonomy. Let them continue to do what they do best while providing them with the resources and support to thrive. This approach can help preserve their innovative edge while integrating them into your broader strategic goals. 

 

Positioning Small Firms for Acquisition 

For small manufacturing firms considering being acquired, focusing on your niche and building a strong, self-sufficient team can make you an attractive target. I’ve seen too many small companies try to diversify too broadly, which can dilute their value. Stick to what you do best and make sure you have systems in place that don’t rely solely on the owner’s involvement. 

By making your company easy to integrate—what we sometimes call “easy to roll up”—you not only become more attractive to potential buyers but can also command a higher valuation. Increasing the multiple that buyers are willing to pay can significantly enhance your company’s value because they see the strategic advantage in what you offer. 

 

Looking Ahead 

Manufacturing is changing rapidly, with increasing competition and technological advancements. Acquiring smaller, agile firms can provide the innovation and specialized expertise needed to stay ahead. Whether it’s new technology, niche market access, or unique products, these acquisitions can offer significant advantages. 

But remember, success depends not just on the deal itself but on how you integrate and support the new addition to your company. Plan ahead, focus on retaining key talent, and be mindful of cultural differences. 

If you’re considering such a move, we’re here to guide you through the process. At NuVescor, we specialize in matching buyers and sellers in the manufacturing sector, ensuring that each transaction is a stepping stone toward greater success. 

Randy Rua

Randy Rua

President