NATIONAL SPECIALTY CLEANING PRODUCTS MARKETER AND MANUFACTURER

National Specialty Cleaning Products Marketer and Manufacturer

This Company has nearly 30 years of experience manufacturing and marketing specialty consumer cleaning products which it sells to major national and regional retail chains as well as ecommerce accounts. Its products are available in a wide variety of wellknown home improvement, hardware and grocery stores throughout North America. The Company has numerous recommendations from major household appliance manufacturers. Since launching the business with a single, narrowly focused product, the Company has expanded its offerings and built on a 20 million plus sampling program and its strong brand to grow sales in a large and competitive industry.

GROWTH OPPORTUNITIES

New products in pipeline – Impressive array of cleaning products is growing as the Company continues research and development. Growing distribution Continuing growth in retail distribution of current available products.

Available capacity – The Company has the manpower, space and equipment to serve more customers which could be accomplished by greater emphasis on sales and marketing.

INVESTMENT HIGHLIGHTS

Dominating its niche – The Company’s main specialty cleaning products are top sellers in the major home improvement stores and other retail outlets where they are sold.

High profile online – Products have strong sales and reviews on Amazon.

Customer service – The Company supportits products with a tollfree consumer hotline Monday through Friday and 24/7 with an online link on website featuring cleaning tip sheets and highquality videos demonstrating how to best use its products.

TTM 11/30/20 Revenue: $8,000,000
TTM 11/30/20 Adjusted EBITDA: $1,050,000
TTM 11/30/20 Strategic Buyer EBITDA: $1,700,000

MIDWEST ENGINEERED DIE CUT MATERIALS MANUFACTURER

Midwest Engineered Die Cut Materials Manufacturer

This distressed Midwest company provides engineered die cut materials tailored to meet its customers’ applications in multiple industries including automotive, appliance, medical and office furniture. Its expertise in both die cutting and steel rule die making services means it can provide customers with rapid prototyping, design resolution, accelerated production and reduced time-to-market. The Company can work with a variety of materials including foams, fibers, plastics, adhesives, paperboard and fabrics. It has partnered with top automotive Tier 1 and Tier 2 companies for 30 years. Current automotive applications include sound-deadening and reinforcement materials for vehicle headliners, visors, doors, engine compartments, and trunks.

GROWTH OPPORTUNITIES

Sales/marketing – Lack of formal marketing and unsuccessful outsourcing of sales have led to stagnant new business development. With an active sales team, growth could be very quick.

Untapped potential – Even before the COVID-19 outbreak, the Company was operating on one shift at about 40% capacity. Its current facility is capable of housing significant growth in production volume.

Skills and experience – The two dozen employees have an average tenure of 13 years with the Company, providing the experience needed to serve and retain new customers. Additionally, the existing management team is very capable.

INVESTMENT HIGHLIGHTS

Strong reputation – The Company’s attention to performance and customer service have paid off in repeat business and prestigious awards including GM Quality Excellence for multiple years running.

Demonstrated excellence – The Company carries certifications in IATF 16949, ISO 9001 and ISO 14001.

Collaboration – Many years of experience and a focus on ensuring that products and solutions meet customer standards have built their reputation as a collaborative partner.

2019 Revenue: $4,600,000

2019 EBITDA: $125,000

2020: YTD revenues have continued to trend downward with increasing capacity for additional business.

BRANDED PRODUCT MANUFACTURER OF SPECIALTY TOOLS

Branded Product Manufacturer of Specialty Tools

This Company manufacturers a specific type of tool and sells it under its own trade name mostly online across the United States, wholesale and retail. The Company represents a successful blending of the old and new. Its well-recognized brand name dates back to the Company’s founding more than a hundred years ago, yet sales today are mainly through the most modern method – e-commerce. About 75% of sales come through Amazon and Big Box hardware and home improvement stores while 25% are direct sales to individuals, distributors, companies, government and schools. In addition to its longevity in the market, the Company distinguishes itself through customer service, quality and competitive pricing. The Company formerly manufactured its own products domestically, but now outsources that manufacturing overseas while still retaining ownership of its patterns. It maintains some 100 active customers, some of whom have been with the Company for decades. The current owners are looking to retire and are willing to assist new owners through a reasonable transition period, with the length and compensation to be negotiated. 

GROWTH OPPORTUNITIES

Expanded footprint – Sales territory, by choice, is currently limited to the United States. Business could go worldwide with new owners. 

Boosting revenue – Sales have risen steadily and could be increased further by expanding distribution territory, all leveraged with existing personnel. 

INVESTMENT HIGHLIGHTS

Strong reputation – The Company has built solid brand identification and loyal customer base over more than 100 years. 

E-commerce presence – Products are available through websites of the largest sellers of tools and hardware in the U.S. 

Supplier relationships – The Company has multiple suppliers in China and Taiwan, with one relationship dating back 20 years. 

Competitive pricing – Prices are maintained on the lower end of its market niche without sacrificing quality. 

 2020 Revenue:  $6,800,000  
2020 EBITDA: $1,500,000

EBITDA %: 22.58%
Industry Avg EBITDA %: 9.74%